Nynäshamnsbostäder aimed to modernize and strengthen its graphic profile by developing a more contemporary and user-friendly visual identity.
The identity is inspired by Nynäshamn’s coastal charm, closeness to the sea, and small-town sense of community. It brings together clarity, warmth, and functionality—balancing communication with accessible information.

At the heart of the concept is Nynäshamnsbostäder’s mission: to provide secure and comfortable homes, supported by a dedicated team that makes every tenant feel truly cared for. This concept informs every part of the identity, ensuring a cohesive, professional, and welcoming visual expression across all platforms
and interactions.